Course Catalog Information (24-25)
BUS 70
Principles of E-Commerce
Course Description
Theory and practice of effectively conducting and managing business over the Internet. Insights into e-commerce models, strategy, technology, auctions, and marketing. Students are expected to complete computer assignments.
Student Learning Outcomes
- Analyze and evaluate e-commerce business models including B2C, B2B, P2P, and others.
- Compare and contrast e-commerce strategies, including social and mobile marketing, payment processing, and security.
- Identify and explain fundamental website tools, including design tools, programming tools, and data processing tools required for the implementation of a successful e-commerce business.
Course Details
- Units
- 5 Units
- Hours
- Weekly Lecture Hours: 5
- Weekly Lab Hours: 0
- Gen Ed
- Non-GE Class
- Program Status
- Program Applicable
- Credit
- Credit - Degree Applicable
- Transferability
- Transferable to CSU only
- Grading Method
- Letter Grading
Requisite and Advisory
- Advisory(ies)
- ESL 272 and ESL 273, or ESL 472 and ESL 473, or eligibility for EWRT 1A or EWRT 1AH or ESL 5
- Prerequisite(s)
- Corequisite(s)
Limitations on Enrollment and Entrance Skills
- Limitation(s) on Enrollment
- .