Course Catalog Information (24-25)
BUS 71
Digital Marketing Strategies
Course Description
Students will learn to develop an effective digital marketing strategy for a product or service, a brand, or an organization using digital media and online delivery technologies and platforms. Students will also learn to analyze key performance metrics using various management and analytical tools, including native and cross-platform management systems, Search Engine Optimization, and Google Analytics.
Student Learning Outcomes
- Examine major digital marketing media, delivery platforms, and analytic tools to maximize the effectiveness of digital marketing to target customer segments and deliver products and services.
- Develop an effective digital marketing strategy based on multiple digital marketing platforms and tools to meet an organization’s goals.
Course Details
- Units
- 5 Units
- Hours
- Weekly Lecture Hours: 5
- Weekly Lab Hours: 0
- Gen Ed
- Non-GE Class
- Program Status
- Program Applicable
- Credit
- Credit - Degree Applicable
- Transferability
- Transferable to CSU only
- Grading Method
- Letter Grading
Requisite and Advisory
- Advisory(ies)
- EWRT 1A or EWRT 1AH or ESL 5
- Pre-algebra or equivalent or higher, or appropriate placement beyond pre-algebra
- Prerequisite(s)
- Corequisite(s)
Limitations on Enrollment and Entrance Skills
- Limitation(s) on Enrollment
- .