Course Catalog Information (24-25)
BUS 73
International Marketing
Course Description
An introduction to the marketing practices that organizations employ when operating across national borders, with a focus on foreign marketing environments, people, and cultures and their influences on the total marketing process.
Student Learning Outcomes
- Identify and evaluate the challenges presented by various dimensions of marketing environments in foreign markets.
- Examine and assess global marketing opportunities, and identify appropriate market entry strategies.
- Develop an international marketing strategic plan for a product or service or business using the strategic marketing mix elements of product, distribution, price and promotion.
Course Details
- Units
- 5 Units
- Hours
- Weekly Lecture Hours: 5
- Weekly Lab Hours: 0
- Gen Ed
- Non-GE Class
- Program Status
- Program Applicable
- Credit
- Credit - Degree Applicable
- Transferability
- Transferable to CSU only
- Grading Method
- Letter Grading
Requisite and Advisory
- Advisory(ies)
- EWRT 1A or EWRT 1AH or ESL 5
- Prerequisite(s)
- Corequisite(s)
Limitations on Enrollment and Entrance Skills
- Limitation(s) on Enrollment
- .