Course Catalog Information (24-25)
BUS 89
Advertising
Course Description
Advertising as human communication; historic, economic, and social aspects of advertising; why organizations use advertising; role of advertising agency; creative strategy (developing messages through art and copy) and media strategy (deciding where and when to place the messages); development of advertising budgets; analysis and creation of successful advertising campaigns.
Student Learning Outcomes
- Relate contemporary advertising to the classic human communication model.
- Distinguish advertising from other elements of integrated marketing communications IMC and explain its role in an organization's marketing strategy.
- Identify the major social and economic aspects of advertising in the US and contrast those with the role of advertising in other countries.
Course Details
- Units
- 5 Units
- Hours
- Weekly Lecture Hours: 5
- Weekly Lab Hours: 0
- Gen Ed
- Non-GE Class
- Program Status
- Program Applicable
- Credit
- Credit - Degree Applicable
- Transferability
- Transferable to CSU only
- Grading Method
- Letter Grading
Requisite and Advisory
- Advisory(ies)
- ESL 272 and ESL 273, or ESL 472 and ESL 473, or eligibility for EWRT 1A or EWRT 1AH or ESL 5
- Prerequisite(s)
- Corequisite(s)
Limitations on Enrollment and Entrance Skills
- Limitation(s) on Enrollment
- .