Course Catalog Information (24-25)
BUS 90
Principles of Marketing
Course Description
Fundamentals of marketing: product planning and development; pricing strategies; and marketing channels.
Student Learning Outcomes
- Analyze the effectiveness of the marketing mix product, price, promotion and distribution for a particular organization.
- Determine appropriate market segments and target markets and explain consumer behavior.
- Identify global forces external to the organization that affect marketing strategies.
Course Details
- Units
- 5 Units
- Hours
- Weekly Lecture Hours: 5
- Weekly Lab Hours: 0
- Gen Ed
- Non-GE Class
- Program Status
- Program Applicable
- Credit
- Credit - Degree Applicable
- Transferability
- Transferable to CSU only
- Grading Method
- Letter Grading
Requisite and Advisory
- Advisory(ies)
- ESL 272 and ESL 273, or ESL 472 and ESL 473, or eligibility for EWRT 1A or EWRT 1AH or ESL 5
- Prerequisite(s)
- Corequisite(s)
Limitations on Enrollment and Entrance Skills
- Limitation(s) on Enrollment
- .