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BUS 94
Social Media Marketing Strategies

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Course Description

This course will explore social media as an effective delivery platform in marketing, specifically in promotion programs and product/service delivery. It will also analyze the strengths and weaknesses of major platforms and analytical tools and evaluate the cost-effectiveness and impacts on the overall marketing objectives of a business. There will be an emphasis on customer relationship-building, public relations, event marketing, and sales promotions using social media tactics in developing effective, ethical social media marketing strategies.

Student Learning Outcomes

• Analyze relationship building with target customers and diverse partners and design a social media plan likely to produce favorable outcomes.
• Examine a wide variety of cost-effective promotion tools.

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Course Details

Units

5 Units

Hours

• Weekly Lecture Hours: 5
• Weekly Lab Hours: 0

Gen Ed

Non-GE Class

Program Status

Program Applicable

Credit

Credit - Degree Applicable

Transferability

Transferable to CSU only

Grading Method

Letter Grading

Formerly Statement

Formerly BUS 59

Requisite and Advisory

Advisory(ies)

EWRT 1A or EWRT 1AH or ESL 5

Pre-algebra or equivalent or higher, or appropriate placement beyond pre-algebra

Prerequisite(s)

Corequisite(s)

Limitations on Enrollment and Entrance Skills

Limitation(s) on Enrollment

.