Course Catalog Information (24-25)
JOUR 80
Introduction to Public Relations
Course Description
This course explores the principles, history, development, and current professional practice of public relations. Concepts of planning and executing effective communication strategies, including message design and distribution, for any organization will be covered. Applicable journalistic writing styles are also covered.
Student Learning Outcomes
- Demonstrate knowledge of the history, role and function of public relations in today's society and global economy.
- Compare ethical and legal case studies and distinguish which of the chosen methods for handling the issues are best aligned with the Public Relations Society of America member code of ethics and media law.
- Research and design a public relations strategy for a specific entity and create a press release using Associated Press style and associated media strategy, based on a stated goal and means of evaluating outcomes.
Course Details
- Units
- 4 Units
- Hours
- Weekly Lecture Hours: 4
- Weekly Lab Hours: 0
- Gen Ed
- Non-GE Class
- Program Status
- Program Applicable
- Credit
- Credit - Degree Applicable
- Transferability
- Transferable to CSU only
- Grading Method
- Letter Grading
Requisite and Advisory
- Advisory(ies)
- ESL 272 and ESL 273, or ESL 472 and ESL 473, or eligibility for EWRT 1A or EWRT 1AH or ESL 5
- Prerequisite(s)
- Corequisite(s)
Limitations on Enrollment and Entrance Skills
- Limitation(s) on Enrollment
- .